Since 1978, Parks Orthodontics has been a trusted part of the Peninsula community, combining innovation, a family-centered approach and a commitment to creating beautiful, lasting smiles. It all began when Dr. Bill Parks opened his first small office in Newport News, guided by a mission to make orthodontic treatment fun, friendly and highly effective. His vision focused on using the latest technology while fostering a welcoming environment, changing the way people viewed orthodontics. Today, that vision is kept alive and thriving by Dr. Parks’ children, Dr. Meredith Parks and Allison Parks Hale, who carry forward his legacy of excellence, innovation and compassionate care.
A Humble Beginning with Big Dreams
Parks Orthodontics started modestly on Beechmont Drive in 1978, with just three patients and one employee: Dr. Parks’ wife, Sandy, who took care of appointments, phone calls and bookkeeping. It wasn’t long before more patients were drawn to Dr. Parks’ personalized care, and the practice outgrew its small space. By the early 1980s, Parks Orthodontics had moved to a larger office in Denbigh Professional Park, where the team expanded, and Sandy welcomed new clinical technicians to help meet the increasing demand.
One of the early team members was Ellen McCandless, who met her future husband in the orthodontic chair! Ellen remains a beloved part of the Parks Orthodontics team, with years of memories and patient care. Dr. Parks’ children also contributed to the practice from a young age, helping with chores and eventually, like Meredith, learning hands-on skills to assist with patient care.
Building a Place of Fun and Friendship
By the 1990s, Dr. Parks’ focus on fun was evident throughout the practice. The Denbigh Boulevard office underwent significant renovations to include a larger waiting room, a soundproof game room with pinball machines and arcade games, and even a giant fish tank. Hand-painted murals and a vibrant neon “Smile” sign greeted patients, creating an exciting environment that encouraged them to look forward to each visit.
The lively atmosphere helped redefine orthodontic care, making it an enjoyable experience for patients of all ages. With each milestone, the practice expanded to new locations in Williamsburg and Smithfield, each designed with the same open, welcoming layout that made Parks Orthodontics unique.
Innovative Ideas and A Forward-Thinking Approach
In the late 1990s, Dr. Parks introduced a rewards program to make treatment even more enjoyable. This system featured giveaways such as beach trips, movie nights and even new bikes. Patients could earn points for good oral hygiene, attendance and more, creating positive reinforcement that built good habits and enthusiasm.
Dr. Parks’ forward-thinking approach also introduced the latest technological advancements. By 2004, the practice was fully digital, with innovations such as digital charting and imaging. His daughter Allison joined to assist with operations, while his son Will took on the practice’s growing IT needs. Dr. Meredith Parks, having completed her orthodontics residency, joined the team in 2006, continuing her father’s legacy of quality care.
Celebrating Family and Community
As Parks Orthodontics grew, so did its contributions to the community. Dr. Parks participated in events like the Kyle Petty Ride Across America Charity Ride, which raises funds for chronically ill children. Dr. Parks found purpose in this event, blending his love for motorcycles with his dedication to giving back.
After Dr. Parks’ passing in 2015, Dr. Meredith Parks and Allison Parks Hale continued to honor his legacy by creating the William R. Parks Memorial Scholarship, supporting patients in achieving their educational goals. The scholarship serves as a lasting tribute to Dr. Parks’ dedication to his patients and community.
Advancements and Expansions
In 2014, Parks Orthodontics opened its state-of-the-art flagship location in Yorktown, equipped with advanced technology like the iTero digital scanner and a comfortable open-treatment layout. Patients now enjoy a seamless experience that aligns with Dr. Parks’ vision of compassionate and advanced care.
The innovative Sunny Money program, which allows patients to earn “money” for rewards and fun events, continues to be popular, especially with the addition of unique monthly contests. Patients can earn Sunny Money through good behavior and responsible care, making orthodontics more engaging for young patients.
A New Generation of Care
Today, Parks Orthodontics remains dedicated to providing exceptional orthodontic services across the Peninsula. Dr. Meredith Parks is a certified Diamond Plus Invisalign provider, showcasing her commitment to cutting-edge treatment. She and her team proudly serve multiple generations, building long-lasting relationships with patients and families.
In 2018, Parks Orthodontics celebrated 40 years, marking a milestone of excellence and community service. Continuing their father’s legacy, Dr. Meredith and Allison aim to lead Parks Orthodontics into the future with the same dedication and vision that began with Dr. Bill Parks.
Our Story with Invisalign®: Transforming Smiles with Innovation
At Parks Orthodontics, our story is built on a foundation of creating confident, healthy smiles for our community. As a proud Diamond+ Invisalign® Provider in Yorktown, VA, we’ve embraced the art and science of orthodontics to offer an experience that’s as innovative as it is personal. For over 22 years, we’ve been helping patients of all ages achieve their dream smiles with Invisalign® clear aligners, blending cutting-edge technology with compassionate care.
Our journey with Invisalign® began with a commitment to finding solutions that fit seamlessly into our patients’ lives. We saw the potential in clear aligners to transform orthodontic care, making it more discreet, comfortable and flexible. As one of the top Invisalign® providers in the region, we’ve cultivated the expertise needed to handle even the most complex cases, ensuring that each patient receives a treatment plan tailored to their unique needs.
Driving progress and embracing new ideas is central to everything we do. From our adoption of the iTero™ digital scanner—offering precise, mess-free impressions—to our integration of Invisalign® Virtual Care AI, we’ve stayed at the forefront of orthodontic advancements. These tools allow us to provide not just exceptional results but also a seamless, patient-centered experience.
Our story is about more than technology—it’s about the trust and relationships we’ve built with the families we serve. Invisalign® has become a key part of that story, helping us empower patients to embrace their smile journeys with confidence. Whether you’re exploring Invisalign® for yourself, your teen, or your child, we’re here to guide you every step of the way. Let Parks Orthodontics be a part of your story, as we continue to make brighter, healthier smiles a reality for our community.
Meet Mango, Our New Mascot
In 2020, Parks Orthodontics welcomed a new member to the team: Mango, a cheerful Green-Cheeked Conure. Mango is more than a mascot—he’s part of the Parks Orthodontics family, adding a touch of joy and companionship for patients. With his vibrant colors and playful nature, Mango embodies the friendly spirit that defines Parks Orthodontics.
Continuing a Legacy of Smiles: Schedule Your Complimentary Smile Assessment in Yorktown, VA Today!
For over 45 years, Parks Orthodontics has helped thousands of patients achieve healthier, brighter smiles. Dr. Meredith Parks, Allison Parks Hale, and their dedicated team strive to make every experience meaningful, enjoyable and transformative. As the practice continues to grow and innovate, it remains a beacon of care, compassion and community. At Parks Orthodontics, we proudly serve families in York County. Creating confident smiles isn’t just about straight teeth—it’s about making orthodontic care a positive journey for everyone who walks through their doors.
If you’re considering orthodontic treatment, request your complimentary smile assessment with Parks Orthodontics and become a part of a legacy dedicated to beautiful, lifelong smiles.
